Create a plan. Set a schedule. Promote, promote, promote!
So you’ve launched a fundraising campaign, congrats! That’s the first step in raising money with your t-shirt. Now it’s time to promote your campaign to the world. We’ve provided an outline so you can get a head start to success. No matter the length of your campaign, this plan will ease you along while you market your tee. All you have to do is remember your goal, purpose, and passion. The story will do the rest!
Share your campaign with your family, friends, and social network. Let them know all about your campaign and cause, the more you are passionate about your shirts the more people will take notice. Explain the design, where the funds are going and how the money is handled. You can also fall back on us and let them know that we handle everything, from the packing and shipping to the order processing. This may help some people have peace of mind.
Continue the momentum
Don’t shy away from sharing your campaign multiple times to build awareness. The more you share the more people will know about what you are trying to raise money for. Encourage your followers/network to share the link too. Remember if 1 person shares they can spread the word to possibly hundreds more!
Provide your audience with an update and status of your fundraising campaign. Share a personal story, or give some background information on what your design means. Whether it is a powerful symbol, colors from the design or a personal message, let your network know the thought process that went behind creating your tee! This can help give meaning and soul to your shirt design.
Tell everyone you have already told, then tell them again! It’s the final push. Time is running out. A couple of days before the campaign ends, remind your audience how much time is left. Reach out to your network and ask for their support with a purchase or share.
This is your big moment. It’s exciting. On the last day of the campaign, tell your network that it is their last chance to purchase. Post a few times on social and keep your audience up to date on the status of your fundraiser.