Create a plan. Set a schedule. Promote, promote, promote!
So you’ve launched a fundraising campaign, congrats! That’s the first step in raising money with your t-shirt. Now it’s time to promote your campaign to the world. At Ink, we believe in the power of a t-shirt. More than that, we believe in stories. Humans are natural born storytellers. So while you begin planning on ways to strategically promote your campaign, remember that there is a lot of power in your words.
That being said, we’re provided an outline so we can help you succeed. No matter the length of your campaign, this plan will ease you along while you market your tee. All you have to do is remember your goal, purpose, and passion. The story will do the rest!
Share your campaign with your family, friends, and social network. Let them know that you created a campaign and what motivated you to do so. Explain the t-shirt design, impact the funds raised will have and meaning that has gone into your fundraiser!
Continue the momentum
Don’t shy away from sharing your campaign multiple times to build awareness. Tell your audience what you would like them to do, whether it’s placing an order or sharing your campaign with their network (or both)!
Provide your audience with an update and status of your fundraising campaign. Share a personal story, or give some background information on what your design means. Whether it is your powerful symbols, colors or message, let your network know the thought process that went behind creating your tee!
Generate urgency. It’s the final push. Time is running out. A couple days before the campaign ends, remind your audience how much time is left. Reach out to your network and ask for their support with a purchase or share.
This is your big moment. It’s exciting. On the last day of the campaign, tell your network that it is their last chance to purchase. Post a few times on social and keep your audience up to date on the status of your fundraiser.