Okay, so you have your shirt from our previous article right? If not head on over there and see about purchasing a shirt first from your own campaign, this will help with some social media exposure that we’ll talk about later.
Once you have your shirt, you are going to want to drum up support for your fundraising campaign/awareness campaign. To do this you’ll first need to identify the social media channels that you are most active on/the ones that make sense.
For instance, if you have a large Facebook friend group, that may be the platform you want to start on. If Twitter is your thing then go with that. Most of us participate in one form of social media at least, do what feels comfortable for you. That being said there are some Do and Don'ts of different services that you’ll want to take into consideration, which can be found in our article here: Social media do's & don't's
Share directly to Facebook from your campaign page. Consider posting on relevant Facebook groups, fan pages, and organization pages. We suggest posting 3 to 4 times a week, and keeping the content different and unique throughout.
Creating an event page or Facebook group is a great tool that can work in your advantage too! Use them as a communication hub for your campaign by sharing pictures of your design, the importance of what you’re doing, and keeping your supporters up to date on your fundraising progress. Invite your Facebook friends to join you in raising money for your campaign.
For more tips check out our "5 Ways to Promote Your Fundraising Campaign On Facebook" blog by clicking here.
Share your T-Shirt design and message! Posting photos of you and your supporters wearing your T-Shirt is another great promotion tip to use. Instagram is a great place for sharing and being shared. Remember Include hashtags in your posts that are relevant to your cause. For some good content focused hashtags check out some that you could use below:
#fundraiser #charity #fundraising #nonprofit #donate #community #giveback #love #volunteer #support #charityevent #philanthropy #dogood #donation #children #givingback #givingtuesday #help #socialgood #music #donations #education #instagood #kids #family #ngo #repost #fundraisers #bhfyp
The queen of visual marketing, Pinterest, leads among social media platforms to promote products. As a result, businesses generate sales and often build a substantial following. So if you have a lifestyle tee that you feel others would purchase or you're looking to target a new market, Pinterest should be your go-to channel.
For some great inspiration or pins check out our Pinterest here: https://www.pinterest.com/inktothepeople/
The best way to tell your story and get support is to email your friends and family, directly. People can also help by forwarding your message onto others. Have a catchy subject line, keep it short and sweet. Explain why you created this campaign, where the money is going, and how long they have to purchase a tee!
If you're looking for more ways to market your campaign with email, check out our blog!
Post a video of you telling your story and why you started a campaign. We recommend you wearing your tee, or showcasing it on the video. Explain to your audience the design of the shirt and different options you have available. Share it on Facebook, too. Be sure to include a link of your campaign on your video page so those viewers can contribute, too!
Everyone is a writer with a story worth sharing so give blogging a chance! This gives you the opportunity to not limit yourself to a few words, or summarizing an important post. You have creative freewill. Include the additional details that aren't 180 characters or less, and add all the visuals you'd like! Then share the blog on other social platforms, like Facebook!
Don’t forget about...
- Google+ and more!