Inspire your audience with an attainable goal. Keep in mind that a standard t-shirt campaign only needs to sell 6 pieces in order to be printed, so your goal can be any dollar amount, but it feels better when you reach it.
If you’re raising money for a certain cause or event, you might have your goal already picked out for you. However if you’re trying to determine a number, check out our blog here to help get you started. Remember that your fundraising goal is more than just selecting a number, it’s setting the tone for your entire campaign.